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Southern All-Star Series Racing Action to Stream on New Platform in Exclusive Two-Year Deal

[Knoxville, TN] - March 19, 2025 - The dirt's about to fly, and fans won't miss a second of the action! BirdDog Creative has inked a two-year deal to deliver exclusive live streaming coverage of the Southern All-Star Series (SAS), bringing all the dirt late model excitement directly to race fans.

Starting with The Battle at The Beach from Southern Raceway March 21-22, every lap, pass, and checkered flag from the 2025 and 2026 seasons will be available through BirdDog Creative's new streaming platform Thirteen34 Racing Media. Coverage will feature live broadcasts, behind-the-scenes content, and interviews with top drivers — all accessible via a subscription model.

Thirteen34 Racing Media was born during a breakfast meeting in Greenville, TN with the goal of laying out how to best serve the dirt community with our skillset and passion. The name is a reference to the New Testament passage John 13:34: “A new commandment I give to you, that you love one another: just as I have loved you, you also are to love one another.” Thirteen34 Racing Media will be a platform where everyone from all walks of life can come together and bond over a common passion- burning ethanol and horsepower.

"This partnership is huge for dirt racing fans," said Kyle Benjamin, second generation broadcaster, founder and principal of BirdDog Creative. “Racing is a family and friends sport, and this would not be possible without the hard work and dedication of my friends and partners Dalton Lamb, Garrett Ware, and Jared Collins. We came together last fall with the idea to build an entirely new platform for the race fan- something with excellent live event coverage that would also be a place to share the stories that make dirt racing so special.”

The Southern All-Star Series has been thrilling race fans since 1983, showcasing top talent at iconic tracks across the region. Now, thanks to this partnership, fans can enjoy every turn and slide job from wherever they are.
Everyone from the Southern All-Star Series and partners are excited to join a new exciting partnership for streaming. This will be win, win for everyone involved,” said Ray Cook, series owner. “Especially our tracks and drivers.”
“I’m very proud to carry the Benjamin legacy into another racing broadcast project, and honored that Dalton and Ray would trust me to showcase the Southern All Star Series to its fans,” said Benjamin. “I may even get my dad Rick back on the mic.”

Fans can visit watch.thirteen34racing.com now to subscribe. For the full 2025 series schedule, head to www.sasdirt.com.

About the Southern All-Star Series:
Founded in 1983, the Southern All-Star Series is the longest-running dirt late model series in the Southeast. Known for its intense competition and legendary events, the series has produced some of the biggest names in dirt racing. SAS continues to deliver thrilling action at premier tracks throughout the region, attracting both regional stars and national contenders alike.

About BirdDog Creative:
BirdDog Creative is a dynamic media production company dedicated to delivering top-notch content for motorsports fans. With extensive experience in live event coverage, BirdDog Creative specializes in capturing the excitement, speed, and intensity of racing. Their innovative storytelling and production quality have earned them a reputation as a trusted partner in the motorsports industry.

Media Contact:

Kyle Benjamin
BirdDog Creative
kyle@birddog-creative.net
704-649-5914

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